(I) Overview of price strategy

Price strategy is a very important part of the marketing mix. Price is usually an important factor in determining the success or failure of a transaction, and it is also a market combination that is difficult to determine. Enterprise pricing is to increase sales and profits. This requires enterprises to take into account both cost compensation and consumers' ability to understand prices, so that the company's pricing has the dual determination characteristics of buyers and sellers. In addition, price is also a Z-shaped elastic element in the market combination, which can respond to the market.

(II) Price strategy of goods

At present, the methods for pricing new products at home and abroad are: fat intake and psychological intake.

1. Lipid reduction strategy

The so-called "discarded oil pricing" of non-standard full ball bearing manufacturers is to use the customer's desire for knowledge, in the investment and growth stages of the product life cycle, and take advantage of the fierce competition in the market to set the price very high, so as to earn profits in a short period of time and recover the investment as soon as possible.

2. Psychological pricing strategy

The psychological marketing pricing strategy is to set corresponding commodity prices according to the different consumer psychology of consumers to meet the needs of different types of consumers. The pricing strategies of psychological marketing usually include decimal pricing, integer pricing, habit pricing, prestige pricing, solicitation pricing and Z small unit pricing.

(1) Decimal pricing strategy

Decimal pricing, also known as the fractional pricing of non-standard thin-walled bearing manufacturers, is to meet the needs of customers. When pricing, a price that is not much different from the price is deliberately set. This psychological pricing strategy has a strong incentive effect.

(2) Integer pricing strategy

Precision thin-walled bearing manufacturers use round-number pricing, which is the opposite of decimal pricing. This is to meet customer needs. For convenience, the product price is set as an integer. Because there are many producers of the same type of product with different colors and patterns, in many transactions, consumers can usually only use price as an indicator to distinguish product quality and characteristics. At the same time, among the many decimal-priced products, round pricing can give people a convenient and simple impression.

(3) Prestige pricing strategy

This is a further development of the round-number pricing strategy. Usually, customers have a mentality of wanting to be famous. Based on this psychological habit, the company will set a price higher than the market price for its brand. This is an authoritative price. This method can eliminate consumers' psychological barriers to shopping, let consumers have a sense of trust and belonging to the product or retailer, and thus gain consumer pride.